A One-on-One With Linx Dating Creator Amy Andersen — How She Became “Silicon Valley’s Cupid”

The brief variation: whether or not they’re producing current model of an already-cool product or coming up with next huge part of technology, singles in Silicon Valley often leads fast-paced lives — consequently matchmaking usually gets placed on the backburner. Since 2003, Linx Dating and its creator Amy Andersen were addressing the needs of these active, relationship-minded specialists with a curated, tailored, and intuition-based matchmaking system.


From Bing to Apple to Lyft to Github, Silicon Valley is recognized for its juggernaut tech companies and innovative start-ups, so much so that there’s also a favorite television show called after it. Silicon Valley is also known for the enthusiastic, hardworking, creative, and committed individuals who work at these businesses — that gives well to an effective job but not fundamentally a successful dating life.

“many of these individuals are thus focused with their jobs this 1 day they get up and believe ‘Oh my personal gosh, I want to get a hold of my personal match. How do I start undertaking that?'” mentioned local matchmaker Amy Andersen. Linx Dating is actually how they go about doing that.

Started by Amy in 2003, Linx, for small, is a curated matchmaking service for everyone busy, high-profile single professionals in Silicon Valley and also the surrounding Bay region (along with all around the globe) withn’t had the oppertunity to find the connection they need. Today, the firm is known as “Silicon Valley’s Matchmaker” and Amy their “Cupid.”

Amy recently told us in regards to the “aha time” that began it-all, the lady client-to-client vetting procedure, the algorithm-less, intuition-based matchmaking, additionally the individual relationships she develops aided by the men and women she assists.

Bridging the space Between solitary Men in Silicon Valley & solitary ladies in San Francisco

The determination for Linx was available in 2000 while Amy was actually in private client services at a technology business in san francisco bay area but residing Silicon Valley. Whether it was at work, through friends, or simply out and about, Amy usually came across men and women who had been knowledgeable, successful, appealing, and well-rounded, even so they had been single and didn’t understand exactly why.

Understanding both places well, Amy pinpointed the problem: there were more readily available males in Silicon Valley than San Fran and a lot more offered women in San Fran than Silicon Valley. With their family members, pals, and jobs in their unique particular metropolises, deciding to make the 50-minute auto trip to satisfy special someone was not the leader in their own brains, Amy revealed.

“That was my ‘aha second’ where I imagined ‘Can you imagine I had been to bridge this gap and develop these possibilities for those fantastic feamales in bay area and they great men in Silicon Valley?'” she said.

Amy then invested the following 36 months performing the maximum amount of research as she could, making use of the woman business-oriented head to have a significantly better idea of the market industry and demand for this matchmaking business. In 2003, when she had all the woman ducks in a row, she stop this lady work at Merrill Lynch, established the business, and do not appeared straight back.

“Starting Linx has-been one of the better choices of my life,” she mentioned. “Facilitating these introductions and serving as a conduit between these class has proven to function really well over the last 12+ years that i am achieving this.”

Through the Application to the Wedding, Amy could there be Every Step

Amy takes an extremely practical approach with her customers from beginning to finish, getting to know each individual individually, utilizing their particular wishes and needs during matchmaking, and providing her qualified advice all on the way.

A One-on-One, In-Depth Vetting Process Ensures High-Caliber Clientele

At Linx, it all starts with the standard of the customers. While different matchmaking corporations might accept anyone who is applicable, Linx provides a considerable referral-based vetting program that makes their particular clients stay ahead of the remainder. Every aspiring member must be suggested by a former or existing member, a friend or contact of Amy’s, or the like.

Amy obtains dozens of referrals everyday and screens each prospect herself. And if they’re 22 or 72, Asian or Latino, solicitors or writers and singers, Amy wants those who are smart, healthier, relationship-minded, accomplished, ambitious, and top interesting everyday lives overall.

“provided someone is actually passionate about their profession, that is what I’m looking for. Beyond that, I’m searching for folks who are well-rounded. Whether it is volunteering or cooking or whatever it is, i simply want to see they own a colorful, interesting existence,” she mentioned. “If someone claims in my experience ‘All I do is work’, i am most likely not browsing wish make use of all of them. Just perform they n’t have balance within physical lives, but to me which is additionally indicative they don’t have time for a relationship.”

Following original screening, Amy sets up a private meet-and-greet, which she stated is the most important section of becoming a customer. This is when Amy gets to know the person, hear their own individual story, and find out whatever theyare looking for in someone (and whatever they’re not looking for).

First and foremost, Amy is determining if her business could be the right fit for both parties. Whether some one is not 100% over their unique ex or have an arduous period of the life, the woman impulse can tell if the time is off.

“The meet-and-greet is a vital session for myself personally but more so for that prospect for a study of what Linx is all about,” she mentioned. “men and women derive the answers that they are trying to find through the meet-and-greet, and that is vital because anybody whom decreases that highway in order to become a client, i do want to verify they feel willing to embrace this method.”

In the event the meet-and-greet goes really, they’ll come-back for a follow-up meeting with Amy before selecting the membership that is perfect for all of them and having started from the matchmaking. And even though it appears as though an extended process, Amy mentioned it is needed because she desires every member become pleased with Linx and the other way around.

Matchmaking that mixes the consumer’s desires & Amy’s Intuition

Besides evaluating every prospect, Amy is also really the only person at Linx would you the matchmaking, outsourcing her concierge solutions to authorities like pro wardrobe stylists, beauty products artists, and psychologists.

“that is a very little, boutique, niche matchmaking business in comparison to countless agencies which have big staffs and limbs all over the world and so forth, therefore Linx is ultra personalized due to that,” she said.

Her distinctive matchmaking program brings together the granular metrics of what the person wishes in a date (their own recommended height, get older, earnings, etc. as well as their deal-breakers) and Amy’s organic skill and intuition for knowing when a couple belong together.

“These days, with regards to when I assembled a match, about 75percent if it is generated by instinct, that instinct that says ‘Oh my personal goodness, i do believe I might be on to some thing right here,'” Amy said.

Centered on those factors, Amy will take control, searching the woman database of qualified singles until she finds the perfect match for every client.

On the web Pre-Introductions Get Singles worked up about Their unique Match

Once Amy has actually her perfect pairing, she will e-mail both individuals a “baby bio” of every various other, going for a snapshot with the other’s personality, pastimes, appearance, and getting them worked up about just how fantastic they’d end up being with each other.

“Needs my personal customers in the side of their particular seating, jaws toward floor, like ‘OMG this individual seems remarkable,'” she said.

They’ll next reach ask Amy questions regarding their particular match and take some time they should choose for by themselves should they think it is correct. During this time, Amy in addition makes certain the customers do not know both, whether through work or personal sectors or past online dating sites activities, very everybody has a clear slate.

“I’ve found there might be cross-pollination with my clients in which they have for some reason have met. I wish to prevent a predicament where they will have currently met or they’ve glanced at each and every other’s on the web profiles so there was an excuse they chose to forego that chance,” she said.

The amount of time from Amy’s original mail toward set agreeing to generally meet usually takes 72 several hours, as well as that time Amy will be sending them a one-page, custom bio with a lot more delicious details, such as their very first brands. Amy said she excludes finally brands until the basic date to enable them to avoid Googling each other, stepping into their very own minds, and damaging the secret.

Along with Amy getting traditional, she requires the guy to call the woman (no texting or emailing!) within 5 days to setup an enjoyable big date in which the guy treats the girl.

Heading Beyond a Matchmaker being a Liaison, Confidant, Friend & Adviser

When Amy makes a match, she does not only deliver them down from the basic time with a “good-luck!” She offers pre-date coaching that throws the woman consumers comfortable and will teach them how exactly to decrease their particular busy physical lives down (about for 1 evening) She said this might be especially important in Silicon Valley, where every person is actually working 24/7 and constantly have so many ideas running through their own thoughts.

“i really want you to forget about every thing around you, all interruptions in daily life,” Amy mentioned. “i want that thoughtfully plan the time since these fits really count. A great deal is driving on them mentally and financially, so I wish individuals to pay attention to those vital details please remember essential those very first thoughts tend to be.”

“Amy features exceeded every hope and I would strongly recommend Linx. I have as met the guy which I would not need fulfilled if not. The audience is getting things slow and seeing precisely what the future keeps.” — A Linx Associate

And because every member signals a two-year contract (which can be suspended at any time if they meet special someone), Amy turns out to be just like spent as they are contained in this quest and it is capable develop a commitment beyond a specialist one. She actually gets wedding invitations and images of children who’ve been born from past people.

“which is mostly exactly why I do this — it is rather rewarding,” she said. “Far beyond my personal task to be a matchmaker, i am a liaison, confidant, pal, and agent.”

Last Thoughts

Thanks to Amy’s devotion, ingenuity, and love for the woman customers, Linx is actually caring for an under-served singles marketplace inside the dating sector, and she’s only scraped the outer lining about what she will give the Silicon Valley place and also the world. We’re seriously looking forward to just what comes next.

“I’ve worked really hard to create the reputation of this type, but i’m like i’ve much more unearthing doing to have a lot more varied and interesting clients just who I can help,” she said.

For females who wish to join Linx Dating, click here. For men thinking about signing up, go here. You can even follow Linx and Amy on Twitter: @linxdating.